{"id":3902,"date":"2026-10-06T20:33:51","date_gmt":"2026-10-06T17:33:51","guid":{"rendered":"https:\/\/www.yukoil.com\/?page_id=3902"},"modified":"2026-10-06T20:33:51","modified_gmt":"2026-10-06T17:33:51","slug":"yuko-became-vuko-brand-story","status":"publish","type":"page","link":"https:\/\/www.yukoil.com\/en\/company\/yuko-stalo-vuko-istoriya-brendu\/","title":{"rendered":"From YUKOIL to YUKO and VUKO: the story of one brand"},"content":{"rendered":"<style>\n.entry-content .yk-answer{background:#001A4B;color:#fff;font-size:clamp(18px,2.1vw,22px);line-height:1.55;font-weight:500;padding:30px 34px;margin:8px 0 64px;border-left:6px solid #FFC107;max-width:none}\n.entry-content .yk-tl{position:relative;margin:0 0 72px}\n.entry-content .yk-step{display:grid;grid-template-columns:190px minmax(0,1fr);column-gap:56px;position:relative;padding-bottom:60px}\n.entry-content .yk-step:last-child{padding-bottom:0}\n.entry-content .yk-step::before{content:\"\";position:absolute;left:216px;top:14px;bottom:-14px;width:2px;background:#D5DBE8}\n.entry-content .yk-step:last-child::before{display:none}\n.entry-content .yk-step::after{content:\"\";position:absolute;left:209px;top:12px;width:16px;height:16px;background:#001A4B}\n.entry-content .yk-step.is-now::after{background:#FFC107;box-shadow:0 0 0 4px #001A4B}\n.entry-content .yk-date{font-family:\"Druk Wide LC Web\",Inter,Arial,sans-serif;font-weight:700;font-size:clamp(26px,3vw,38px);line-height:1;color:#001A4B;margin:0;padding-top:4px}\n.entry-content .yk-body>*:first-child{margin-top:0}\n.entry-content .yk-body h2{font-size:clamp(22px,2.4vw,28px);line-height:1.25;font-weight:800;color:#001A4B;margin:0 0 16px}\n.entry-content .yk-body p{max-width:66ch;margin:0 0 14px}\n.entry-content .yk-logos{display:flex;flex-wrap:wrap;align-items:flex-start;gap:16px;margin:26px 0 0}\n.entry-content .yk-logos figure{margin:0;flex:0 1 270px;max-width:100%}\n.entry-content .yk-logos.is-big figure{flex-basis:360px}\n.entry-content .yk-logos img{display:block;width:100%;height:auto;border-radius:0}\n.entry-content .yk-facts-title{margin:0 0 28px;font-size:clamp(22px,2.4vw,28px);font-weight:800;color:#001A4B}\n.entry-content ul.yk-facts{list-style:none;margin:0 0 40px;padding:0;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:32px 48px}\n.entry-content ul.yk-facts li{margin:0;padding:16px 0 0;border-top:3px solid #001A4B;font-size:16px;line-height:1.6}\n.entry-content ul.yk-facts li:first-child{grid-column:1\/-1;font-size:clamp(18px,2vw,21px);font-weight:600;line-height:1.5;color:#001A4B}\n.entry-content .yk-cta{gap:14px;margin:0 0 24px}\n.entry-content .yk-cta .wp-block-button__link{border-radius:0;font-weight:800;font-size:17px;padding:16px 30px;background:#FFC107;color:#051D49;transition:background .15s}\n.entry-content .yk-cta .wp-block-button__link:hover{background:#ffd34d}\n.entry-content .yk-cta .is-ghost .wp-block-button__link{background:transparent;color:#001A4B;box-shadow:inset 0 0 0 2px #001A4B}\n.entry-content .yk-cta .is-ghost .wp-block-button__link:hover{background:#001A4B;color:#fff}\n@media(max-width:760px){\n.entry-content .yk-step{grid-template-columns:minmax(0,1fr);padding-left:34px;padding-bottom:48px}\n.entry-content .yk-step::before{left:7px;top:10px}\n.entry-content .yk-step::after{left:0;top:6px}\n.entry-content .yk-date{margin-bottom:14px}\n.entry-content ul.yk-facts{grid-template-columns:minmax(0,1fr)}\n.entry-content .yk-answer{padding:24px 22px}\n}\n<\/style>\n\n\n\n<p class=\"yk-answer wp-block-paragraph\">Many partners and customers have known our products as YUKO for years, so it is only natural that some still look for us under that name. Here is the short answer: YUKO has become VUKO, the second stage in a brand story that now spans more than 20 years. The manufacturer, formulations, approvals and licences remain the same \u2014 only the name has changed.<\/p>\n\n\n\n<div class=\"wp-block-group yk-tl is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group yk-step is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"yk-date wp-block-paragraph\">2001<\/p>\n\n\n\n<div class=\"wp-block-group yk-body is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">How it all began<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">JV YUKOIL LLC was founded in 2001, and production of industrial oils began the following year. In 2004, the first commercial products were launched under the company\u2019s own trademark, YUKOIL, which echoes the company name. Under this name the brand earned the trust of the Ukrainian and export markets over the following decade, including its first international approvals (VOLVO, Cummins, Daimler), the first American Petroleum Institute (API) licence in Ukraine, and exports to CIS countries.<\/p>\n\n\n\n<div class=\"wp-block-group yk-logos is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"714\" height=\"224\" src=\"https:\/\/www.yukoil.com\/wp-content\/uploads\/2026\/10\/yukoil-logo-yukoil.png\" alt=\"YUKOIL logo\" class=\"wp-image-4010\" srcset=\"https:\/\/www.yukoil.com\/wp-content\/uploads\/2026\/10\/yukoil-logo-yukoil.png 714w, https:\/\/www.yukoil.com\/wp-content\/uploads\/2026\/10\/yukoil-logo-yukoil-300x94.png 300w, https:\/\/www.yukoil.com\/wp-content\/uploads\/2026\/10\/yukoil-logo-yukoil-18x6.png 18w, https:\/\/www.yukoil.com\/wp-content\/uploads\/2026\/10\/yukoil-logo-yukoil-600x188.png 600w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/><\/figure>\n\n\n<\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group yk-step is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"yk-date wp-block-paragraph\">2013<\/p>\n\n\n\n<div class=\"wp-block-group yk-body is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">2013: the first rebrand \u2014 YUKOIL becomes YUKO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In 2013, as the company entered European industry platforms (notably by joining UEIL, the Union of the European Lubricants Industry), the YUKOIL trademark was given a new name: YUKO. The manufacturer, quality standards and team stayed the same \u2014 only the name of the brand changed. Under the YUKO name, the company grew its exports to 80+ countries and established its reputation as a reliable lubricants supplier.<\/p>\n\n\n\n<div class=\"wp-block-group yk-logos is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"455\" src=\"https:\/\/www.yukoil.com\/wp-content\/uploads\/2026\/10\/yukoil-logo-yuko-lubricants.png\" alt=\"YUKO Lubricants logo\" class=\"wp-image-4011\" srcset=\"https:\/\/www.yukoil.com\/wp-content\/uploads\/2026\/10\/yukoil-logo-yuko-lubricants.png 900w, https:\/\/www.yukoil.com\/wp-content\/uploads\/2026\/10\/yukoil-logo-yuko-lubricants-300x152.png 300w, https:\/\/www.yukoil.com\/wp-content\/uploads\/2026\/10\/yukoil-logo-yuko-lubricants-768x388.png 768w, https:\/\/www.yukoil.com\/wp-content\/uploads\/2026\/10\/yukoil-logo-yuko-lubricants-18x9.png 18w, https:\/\/www.yukoil.com\/wp-content\/uploads\/2026\/10\/yukoil-logo-yuko-lubricants-600x303.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n<\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group yk-step is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"yk-date wp-block-paragraph\">2021<\/p>\n\n\n\n<div class=\"wp-block-group yk-body is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">2021: an updated YUKO logo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In 2021, the visual style of the YUKO brand was refreshed with a new logo. The name, the manufacturer and the products stayed the same.<\/p>\n\n\n\n<div class=\"wp-block-group yk-logos is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"310\" src=\"https:\/\/www.yukoil.com\/wp-content\/uploads\/2026\/10\/yukoil-logo-yuko-2021.png\" alt=\"YUKO logo, updated in 2021\" class=\"wp-image-4015\" srcset=\"https:\/\/www.yukoil.com\/wp-content\/uploads\/2026\/10\/yukoil-logo-yuko-2021.png 900w, https:\/\/www.yukoil.com\/wp-content\/uploads\/2026\/10\/yukoil-logo-yuko-2021-300x103.png 300w, https:\/\/www.yukoil.com\/wp-content\/uploads\/2026\/10\/yukoil-logo-yuko-2021-768x265.png 768w, https:\/\/www.yukoil.com\/wp-content\/uploads\/2026\/10\/yukoil-logo-yuko-2021-18x6.png 18w, https:\/\/www.yukoil.com\/wp-content\/uploads\/2026\/10\/yukoil-logo-yuko-2021-600x207.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n<\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group yk-step is-now is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"yk-date wp-block-paragraph\">2025<\/p>\n\n\n\n<div class=\"wp-block-group yk-body is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">September 2025 \u2013 2027: the second transition \u2014 YUKO becomes VUKO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In September 2025, in line with international patents, the second stage of the brand\u2019s renewal began: YUKO became VUKO. Since then, both names can be found on packaging and at partners \u2014 \u201cYUKO upgraded to VUKO\u201d. This is a normal transition period, which continues through 2026. From 2027, the entire product range will be sold exclusively under the VUKO name.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As in 2013, only the name changes. VUKO is still made by YUKOIL: the production, formulations, approvals, licences and team stay the same.<\/p>\n\n\n\n<div class=\"wp-block-group yk-logos is-big is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"400\" src=\"https:\/\/www.yukoil.com\/wp-content\/uploads\/2026\/10\/yukoil-logo-vuko.png\" alt=\"VUKO logo\" class=\"wp-image-4013\" srcset=\"https:\/\/www.yukoil.com\/wp-content\/uploads\/2026\/10\/yukoil-logo-vuko.png 1200w, https:\/\/www.yukoil.com\/wp-content\/uploads\/2026\/10\/yukoil-logo-vuko-300x100.png 300w, https:\/\/www.yukoil.com\/wp-content\/uploads\/2026\/10\/yukoil-logo-vuko-1024x341.png 1024w, https:\/\/www.yukoil.com\/wp-content\/uploads\/2026\/10\/yukoil-logo-vuko-768x256.png 768w, https:\/\/www.yukoil.com\/wp-content\/uploads\/2026\/10\/yukoil-logo-vuko-18x6.png 18w, https:\/\/www.yukoil.com\/wp-content\/uploads\/2026\/10\/yukoil-logo-vuko-600x200.png 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n<\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n\n<p class=\"yk-facts-title wp-block-paragraph\">Key facts<\/p>\n\n\n\n<ul class=\"wp-block-list yk-facts\">\n<li>YUKOIL, YUKO and VUKO are one and the same manufacturer, in business since 2001: YUKOIL.<\/li>\n\n<li>The move to VUKO began in September 2025 and is officially confirmed by international patents.<\/li>\n\n<li>During the transition period, products under both names (YUKO and VUKO) are available from authorised dealers.<\/li>\n\n<li>In addition to its own YUKO and VUKO brands, YUKOIL\u2019s production facilities also manufacture products for partners under their own brands (Private Label).<\/li>\n\n<li>To check the availability of a specific brand, please contact YUKOIL\u2019s authorised dealers and partners.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons yk-cta is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/where-to-buy\/\">Where to buy<\/a><\/div>\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0411\u0430\u0433\u0430\u0442\u043e \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0456\u0432 \u0456 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0440\u043e\u043a\u0430\u043c\u0438 \u0437\u043d\u0430\u043b\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u044e \u043f\u0456\u0434 \u043d\u0430\u0437\u0432\u043e\u044e YUKO \u2014 \u0456 \u0446\u0456\u043b\u043a\u043e\u043c \u043f\u0440\u0438\u0440\u043e\u0434\u043d\u043e, \u0449\u043e \u0434\u0435\u0445\u0442\u043e \u0434\u043e\u0441\u0456 \u0448\u0443\u043a\u0430\u0454 \u043d\u0430\u0441 \u0441\u0430\u043c\u0435 \u0442\u0430\u043a. \u0422\u043e\u0436 \u043f\u043e\u044f\u0441\u043d\u044e\u0454\u043c\u043e: YUKO \u0441\u0442\u0430\u043b\u043e VUKO, \u0456 \u0446\u0435 \u0432\u0436\u0435 \u0434\u0440\u0443\u0433\u0438\u0439 \u0435\u0442\u0430\u043f \u0443 \u043f\u043e\u043d\u0430\u0434 20-\u0440\u0456\u0447\u043d\u0456\u0439 \u0456\u0441\u0442\u043e\u0440\u0456\u0457 \u0431\u0440\u0435\u043d\u0434\u0443. \u0412\u0438\u0440\u043e\u0431\u043d\u0438\u043a, \u0440\u0435\u0446\u0435\u043f\u0442\u0443\u0440\u0438, \u0434\u043e\u043f\u0443\u0441\u043a\u0438 \u0439 \u043b\u0456\u0446\u0435\u043d\u0437\u0456\u0457 \u0437\u0430\u043b\u0438\u0448\u0430\u044e\u0442\u044c\u0441\u044f \u0442\u0438\u043c\u0438 \u0441\u0430\u043c\u0438\u043c\u0438 \u2014 \u0437\u043c\u0456\u043d\u0438\u043b\u0430\u0441\u044f \u043b\u0438\u0448\u0435 \u043d\u0430\u0437\u0432\u0430. 2001 \u042f\u043a \u0443\u0441\u0435 \u043f\u043e\u0447\u0438\u043d\u0430\u043b\u043e\u0441\u044f \u041a\u043e\u043c\u043f\u0430\u043d\u0456\u044e \u0422\u041e\u0412 \u00ab\u0421\u041f [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":4017,"parent":621,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3902","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u042e\u043a\u043e\u0439\u043b \u2192 YUKO \u2192 VUKO: \u0456\u0441\u0442\u043e\u0440\u0456\u044f \u0431\u0440\u0435\u043d\u0434\u0443 YUKOIL<\/title>\n<meta name=\"description\" content=\"\u0427\u043e\u043c\u0443 YUKO \u0441\u0442\u0430\u043b\u043e VUKO? 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